Overview

Moovie is a concept mobile application that reimagines the way we book cinema tickets — turning a traditionally functional process into a visually engaging, cinematic experience.

From discovering upcoming releases to selecting the perfect seat, Moovie combines modern UX patterns with an emotional layer: the excitement of movie night

Τhe Problem

Most cinema apps focus heavily on logistics — listings, times, seats — but often feel generic, outdated, or even frustrating.
They miss the anticipation, emotion, and excitement that moviegoers associate with their night out.

There’s often:

• UI clutter

• Cold or transactional copy

• Frustrating seat selection flows

• A lack of clear, guided interaction

My challenge was to close the gap between task and experience:
Can booking a ticket feel like the beginning of the movie?

The Goal

• Deliver a bold, branded first impression

• Let users explore and filter movies with ease

• Offer clear, quick paths to booking (date → cinema → seat)

• Make seat selection enjoyable and readable

• Provide a satisfying, visual confirmation moment

• Use copy and color to support a cinematic mood

Key Features

Calm & Cinematic Onboarding

The splash screen and login flow use high-contrast visuals and bold type, setting a strong, confident tone.
From the beginning, the user is invited into a focused, distraction-free space.

Movie Discovery

With horizontal scroll sections, filters (genre, upcoming, now playing), and big posters, users can explore easily — like browsing a digital movie wall.

Showtimes & Location

A simplified calendar view and clean “pick a cinema” layout allows fast, low-friction decision-making.
Nearby cinemas include distance & ratings for context.

Interactive Seat Selection

A curved screen layout and color-coded seats make orientation intuitive.
Reserved/available/selected seats are clear, and finger-friendly.

Digital Ticket & Confirmation

Post-checkout, a clean summary and stylized digital ticket gives users a final “yes” moment. It’s not just practical — it’s part of the experience

Visual Design

Color Palette:

• #000000 for deep cinematic background

• #FDBA1D for highlights (CTAs, seat selection, focus states)

• #FFFFFF for text contrast

Typography:

• Rounded sans-serif (clean, soft, and modern)

• Titles are bold and wide, emphasizing structure

Design Style:

• Dark theme

• Poster-like movie tiles

• Soft shadows, padding, and centered hierarchy

Outcome

The final design delivers an end-to-end booking flow that is:

• Easy to understand

• Visually memorable

• Emotionally connected to the user’s real goal:
  “Going to the movies.”

This case study showcases my ability to:

• Create structure and logic in user flows

• Balance brand with usability

• Push visual identity while staying accessible

Reflection

Working on Moovie helped me explore what happens when branding meets interaction.

I challenged myself to:

• Reduce each step to its essential function

• Maintain emotional engagement throughout

• Respect accessibility principles, especially contrast and spacing

If I were to evolve the product, I’d consider:

• Loyalty system with rewards

• Voice-activated movie search

• Motion design & seat animation

• Optional light theme